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Executive Summary:
The Ripple Center is a start-up nonprofit organization that provides training, funding, and mentoring for young social entrepreneurs (“Fellows”) to launch their business ideas that value people and the planet as much as they do profit. The organization relies on an Admissions Committee of volunteers who dedicate one or two hours a week to reading and scoring applications and rating candidates’ fit for the Fellowship. With only one full-time staff member (the founder and CEO), The Ripple Center requires training for the Admissions Committee that minimizes the demand on the founder’s time and energy and maximizes retention and integration by the committee members. To that end, this eLearning course creates simple but authentic applications of the necessary skills for success. It also places the learners in a virtual world where the training is delivered by a charming cartoon version of the founder/CEO himself.
Challenge:
In their busy lives, Admissions Committee members often employ inefficient methods for managing their weekly volunteer work. They lack systems for keeping track of their assigned applications for review and subsequently create backlogs when they forget to complete their weekly assignments. They also have difficulty remembering the subjective criteria for rating the applicants’ essays, leading to inconsistent scoring. To get back on track, they often reach out to the founder/CEO for help, which takes him away from his executive-level work.
Solution:
The founder/CEO first asked for an online, self-paced replacement for his orientation presentation on The Ripple Center and the work of the Admissions Committee. I explained how true eLearning that incorporates Merrill’s Five Principles of Learning would lead to greater engagement and better integration, and he agreed. Consequently, I designed demonstrations and applications of the specific skills needed to manage the Admissions Committee's weekly work. In my research, though, I also discovered that the committee had no training for evaluating applicants’ essays and fit for the Fellowship. The data from previous years actually reflected significant differences in how committee members applied the subjective evaluation criteria. Therefore, I researched a variety of methods for consistent and efficient evaluation work and created authentic exercises for the learners to apply these skills. Finally, to overcome a preference against eLearning expressed by some committee members, I designed a cartoon avatar of the founder/CEO himself, speaking in his distinctive voice, to deliver the training through both comic-style narration and animated videos. The learner feels like they are in his world, rather than simply clicking through a series of static pages of virtual training.
Results:
The founder/CEO reported that the course exceeded his expectations for what is possible with an eLearning solution. Unfortunately, due to a pause in The Ripple Center’s operations, the course will not be implemented until February 2027 at the earliest. At that time, I will be measuring success by tracking how many basic questions are asked during the volunteers’ independent work, with a goal of 50% fewer compared to before. I will also be looking for zero instances of application criteria scores that vary by more than one point (on a scale of 1-4) from applications scored by the founder/CEO. Overall, he should report significantly fewer basic questions being asked and significantly less inefficiency in the admissions process.